Our Story

Born in New York but raised in London to British and Indian parents, my influences are international and fused together. Here you'll find cowboys from the West, Indian colours from the East, and all hand made in the middle, in London.
After studying fashion design at Kingston School of Art, I created the label 'This Belongs To' as an underwear company bringing you fun and comfortable undies that are ethically hand made, without compromising on quality or its environmental impact. Underwear you most definitely won't want to hide.
So have a look through our shop and hopefully one of our designs will belong to you.
Alia x


Shot by Skyler Dahan