Our Story

Born in New York but raised in London to British and Indian parents, my influences are international and fused together. Here you'll find cowboys from the West, colour inspiration from the East, and all hand made in the middle, by our seamstress in London.
I created the label 'This Belongs To' as an underwear and swimwear company that believes in a different future for ‘sexy underwear’  with a female founder and designer we have women’s needs at the core of our design process. We strongly believe that feeling comfortable and confident in your underwear IS the sexy part.
Our pieces are ethically hand made, without compromising on quality or their environmental impact.
This is underwear you most definitely won't want to hide.
Alia x

Shot by Skyler Dahan